Street Dating: Benefits
Street dating drives sales because marketing efforts are concentrated just prior to the street date; in other words, maximum punch for every marketing dollar.
It generates consumer excitement prior to the launch, so demand is increased.
It maximizes profitability by fully capitalizing on the growth stage of a product's life cycle.
And in the bigger picture, street dating also creates a shared industry release calendar, growing the overall national or worldwide market by allowing key titles to migrate to unique release dates.
Maximum punch for every marketing dollar.